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Car Talk
 
By Susan Frissell
Women With Wheels
 

Sometimes the jargon representing a certain profession fits very appropriately. In the area of auto sales, the lingo really gives it away!

"Bird dog"--Referral fee--What a dealer or salesperson may pay the customer if he/she sends a customer their way.

"Buyer's school"--Someone who tells you things like, "Never buy at the first dealership you visit," or "Act insulted when the salesman quotes you his first offer." Salespeople refer to such customers, "He's been to buyer's school."

"Flood the Floor"--More salespeople on the floor or car lot than necessary. The rationale is that no customer will be ignored. Veteran salespeople don't like it, because it cuts into their earning potential.

"Hooks"--Those people who meet and greet you as you drive up. They're paid to escort you to a salesperson.

"Lot Lizard"--Salesperson who is all over you even before you get out of your car.

"Low-Ball"--The salesperson quotes a figure you know the other dealers can't match in hopes the customer who shops around will come back. The person who was low-balled may get pressured into another deal, however, or there may be surprise additional costs.

"Low Deal"--You do get the car for less, but in the hope you'll buy insurance, financing or an extended car warranty.

"Skating"--Telling a customer who asks for a salesperson by name that he/she no longer works there. That salesperson may just be on vacation, or off that day, but another salesperson may want to make the sale.

"Split Commission"--Every salesperson you talked with gets a piece of the action if you buy. Some dealerships work on "split commissions," others don't.

"T-O"--A salesperson "turns over" the customer to a "closer." The idea is that a second face is stronger, and some buyers perceive this person as the "guy/gal with the numbers," and prefer it.

"Ups"--New customers who drive up to the dealership -- not repeats or referrals.

There you have it. See if you can pick up any others!



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