DaimlerChrysler has put more of its money and its mouth into the TAG McLaren
Group Formula One racing effort by purchasing a 40 percent stake in the
operation, exercising options issued last year. Ron Dennis and TAG Group S.A.,
who will continue to be in charge of operational management control, own stakes
of 30 percent each. No purchase price was announced in the private deal.
The move ups the ante for the Mercedes-Benz stake in McLaren International F1
effort. McLaren is one of the most successful teams in Formula One, having won
eight Formula One Constructors' World Championships and a record 11 Drivers'
World Championships, including Mika Hakkinen's title last year.
The announcement follows the earlier decision by DaimlerChrysler and McLaren
Cars Ltd. to develop the Mercedes-McLaren SLR super sports car jointly and
bring it to the market in 2003. In conjunction with this project, the two
partners will invest in the development and production of the SLR, as well as
in the construction of a new production facility as part of the new TAG McLaren
corporate headquarters near Woking, Surrey, United Kingdom.
It made little sense for McLaren to build a supercar of its own, when its race
team was so closely associated with one of the premier motor car companies in
the world.
As Juergen Hubbert, DaimlerChrysler member board of management responsible for
the Mercedes-Benz and smart passenger car business, said, "The investment in
TAG McLaren is the result of our increasingly close and mutually beneficial
cooperation in Formula One and in other areas. It forms a part of
DaimlerChrysler's long-term strategy of maintaining Mercedes-Benz's leadership
in engineering performance, technological edge and brand image in the face of
increasingly stiff competition. It also ties in with our strategic orientation
toward developing the sporting accents of the Mercedes-Benz brand, initiated
with the decision to acquire a majority interest in AMG."
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