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Buying a new car can be a daunting and intimidation-filled
experience, something done out of necessity as infrequently as possible. Between you and
your dream car stands a team of experienced salespeople, fleet managers, and finance
managers who sell cars everyday. So how do you level the playing field? It's simple
really: do your homework and shop around.
Finding the right car and the right price begins long before you
arrive at the dealership. First you must decide what kind of car you want. Are practical
features important to you, such as reliability, affordability, safety, and overall
performance? How about aesthetics and style? It is best to narrow your interests to a
couple of models so that you have flexibility when it comes time to focus in on details
such as price and available options.
Do Your Homework!
Once you have a particular car in mind, it's time to do some
research. First, does the car have a "twin," a similar model with a different
name? For instance, if you're interested in a Plymouth Voyager, the Dodge Caravan is very
similar. Having several comparable models in mind ensures more opportunities for getting a
great deal. Consult your insurance agent about insurance costs for particular models and
about possible features that can reduce your insurance rates, such as Anti-Lock Brakes and
anti-theft systems. The difference between insuring a sports car and a sedan may be large
enough to offset the loss of speed and glamour. If you are planning on keeping the car for
more than a few years, check its reliability record.
Come up with a budget of how much you can spend on your new car,
including monthly payments and a down payment. The more you can put down at purchase, the
lower your interest rates and monthly payments will be. Many experts say that if you
cannot afford a down payment of 20% of the total price, the car is too expensive for you.
Whether you are buying or leasing, knowing your spending limits will keep you from
overspending on a high-end model or extra luxury items.
Determine the Dealer's Actual Cost
Now it's time to focus on the price of your car. Learn the dealer's
cost, or invoice price. Typically, it is about 10% below the Manufacturer's Suggested
Retail Price. Also, be aware of dealer holdbacks, usually 2-3% of the MSRP, which are
given to the dealership as profit after the sale of a car. Factory-to dealer incentives
are another source of profit for dealerships, usually offered at the end of a model year.
Thus, the invoice price may not reflect the dealer's actual cost. Don't forget to research
different model editions and option packages. Many internet and book sources provide
up-to-date information on these prices. Knowing what the dealership really pays for a car
is crucial to getting the best deal. Armed with this information, it's time to head to the
dealership.
The end of the month may be the best time to buy a car. Since many
salespeople have monthly quotas, they may be more willing to accept a deal that results in
a smaller profit. Ask to test drive the exact vehicles you're interested in. Make it clear
that you pricing several models at several dealerships, so you will not be buying today.
Do not let them make a copy of your driver's license or Social Security card in order to
take a test drive- they may use it to run a credit check long before negotiations have
begun. Don't let yourself be distracted by the salesperson, they use that personal
information, including any enthusiasm you express, to their financial advantage.
Hate to Haggle?
If you truly hate to haggle and are willing to pay the MSRP, Saturn
dealerships and other no-haggle dealerships may be right for you. One-price dealerships
will save you time, if not money, and you will not be subjected to many of the
high-pressure sales tactics common at other dealerships. If you have a trade-in, you may
be able to save some money by haggling over its price. But beware, you will probably end
up paying more than if you negotiate a deal at another dealership.
Buying direct from the factory is another way to avoid the
dealership experience and guarantee the exact vehicle you want. Few foreign dealerships
accept special orders, but most vehicles made in the U.S. can be ordered directly from the
factory. You will have to wait several weeks for your car, but eliminating finance charges
to the dealer may save you money.
Haggling can also be avoided by using car buying programs offered by
warehouse clubs, some credit unions, and the American Automobile Association. These
programs offer a discount on the sticker price, but you are limited to just a few
participating dealerships in your area, and the price is probably not as good as what you
could get as an educated negotiator. Several companies, such as CarBargains, also offer
car buying services for a fee, and are not limited to certain dealerships.
Negotiating
When it comes time to deal, keep it simple. If you have a trade-in,
wait and negotiate that transaction after you've agreed on the new car price or try
selling it privately. If you plan on financing your new car, wait until after you have
settled on a price. The key to getting a good price is to offer the dealership a
reasonable profit, somewhere between 2-5% above their actual cost. This is your target
price. Keep in mind that supply and demand will affect just how low the dealership will
go. A good reflection of availability and demand is the number of rebates and incentives
offered for a particular model. Negotiate your price up from the actual dealer price you
have already determined, not down from the MSRP. If the salesperson disputes your numbers
and shows you their invoice cost for the car, ignore it. Remember, that does not include
the profit they will receive from factory holdbacks and incentives, not to mention other
sources of profit, such as financing, add-ons, resale of your used car, and repairs.
Stand by your highest offer and be prepared to walk away. Your
bargaining power is your information on the dealer's actual cost and your ability to take
your business elsewhere. Never give a deposit before agreeing and signing on a price and
ask that the keys to your trade-in be returned to you before negotiations resume. Stand
firm and just walk away if necessary. Many dealership tactics are designed to wear you
down or keep you from leaving, such as holding on to your keys or rotating several
salespeople to continuously talk to you. They'll change their tune as soon as you start to
leave. If they don't, you probably shouldn't do business with them anyway.
Hidden Fees
Make sure that you thoroughly read all contracts- many contain
hidden extras that substantially increase the cost of the vehicle. Profit-packing charges
include "ADM" or "ADP" charges, advertising fees, "Dealer
Assistance" fees, Dealer Prep charges, and drive off deposits. These are their costs
of business, avoid having them passed on to you. Check destination charges and
documentation fees, such as registration, tags, and title to make sure they are not
padding the charges. Get a detailed breakdown of each fee and compare that with
information you have gotten from the Department of Motor Vehicles. Extended warranties may
be a good idea if you plan on owning the car for a while, but keep in mind that they do
not provide coverage until after the factory warranty has expired. Avoid dealer-installed
extras, such as rust-proofing, detailing, and fabric protection- they are unnecessary,
overpriced, and may void parts of your warranty. If a dealer insists these extras are
already on the car and part of the deal, simply ask that they remove them.
The Finance Department
Careful! All the savings you have accrued during the purchase of
your vehicle could disappear in the Business Office. Shop around for interest rates at
banks, credit unions, and relatives before you make a decision. Oftentimes, the rates will
be lower than at the dealership- know them before you start negotiating your new car. Some
dealership finance companies offer incentives which include a choice between a rebate and
a low interest rate deal. Low rate deals can save you money, but the terms to qualify for
these loans can be strict. Make sure the dealer commits to your approval for the low rate
before you sign the papers. If you opt for the rebate, consider using it directly against
the price of the car.
How to Handle Your Trade-In
Once you've agreed on the price of your new car, it's time to
negotiate your trade-in. Always treat your new car and trade-in as two separate deals.
Clean your car inside and out, but leave any brochures you've gathered from shopping
around. Bring your car to several local dealers to see what they'll offer in a
straight-out sale. This should give you an idea of the value of your car in your area.
Don't allow the dealership to attach conditions to your trade-in. Settle on a fair price
independent of your new car price, financing, optional extras, or extended warranties.
They don't affect the resale price of the car at the dealership, so they shouldn't affect
your selling price.
Taking Delivery
Make a final inspection of the car. Any dents, dings, and scratches
will be yours forever. Talk to the service manager about recommended service and
maintenance. Remember, your new car will someday be your used car. Although your next car
purchase may seem far in the future, keeping up with service, maintenance, and general
care will increase your car's resale value at your next trade-in. Following these steps
should make a potential shopping nightmare into a normal business transaction. A
successful car buying experience just requires preparation. Know the dealer's actual costs
and shop around for your trade-in value, interest rates, and, most importantly, your new
car.
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